Jony Ive: The Complete Objectified Interview
"That’s quite obsessive, isn’t it?" Read Part One of my full conversation with Apple's former head of design, and learn about his creative approach and inspirations.
Chance Operations is a reader-supported publication about creativity, and an archive for my design films and unreleased footage. To receive new posts and support my work, consider becoming a free or paid subscriber. Cheers!
Some designers work is so closely associated with a single brand that it’s impossible to imagine that company’s products without them. Jonathan Ive’s design work at Apple on products like the iMac, the iPod, the iPhone, the Apple Watch, and countless desktop and laptop computers, has made him arguably the most influential designer of our time.
A lot has changed since 2008, when I sat down with Jony at Apple’s design lab in Cupertino and interviewed him for Objectified. He left Apple in 2019 and launched LoveFrom, alongside designer Marc Newson. LoveFrom, (the comma is part of the name) is a creative collective that has since consulted for Ferrari, Moncler, AirBnb, and Apple, and they recently announced the design of a bespoke typeface.
This interview was another instance where I spoke with someone for hours, but only a few minutes ended up in the film. I won’t be releasing the unedited video from my conversation with Jony, but here’s the full text transcript which I’ve split it into two parts. I’ll post Part 2 next week!